Joe Penic
Founding Partner
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Joe Penic started his career in 1991, when he joined theFuture Shop brand. Early on, he was appointed to management, being given the title of District Sales & Profit Manager for both Best Buy and Future Shop. Over the course of his 17 years in the retail industry, he has acquired skills and knowledge in the sales domain.

In 2008, Joe left Future Shop to pursue entrepreneurial endeavours. His natural leadership and ambitious spirit led him towards building his own brand. With his level of expertise, Joe saw a massive opportunity to build a great organization founded on work ethic and management strategies.

In the last five years, Joe has occupied several titles including talent management, acquisition, and recruitment. He has built a practice from one single person to a strong team doing recruitment across Canada. Joe stands out as a top recruiter, which has led him to have a number of trusted institutions, including Canada’s top financial institutions and organizations as clients. His different type of approach to recruitment has been the key to his success.